Privacy Policy

1. What This Policy Covers

This Privacy Policy explains how Base64 collects, uses, discloses, and protects information when you visit our website, contact us, or use our services.

2. Information We Collect

A. Information You Provide

• Contact information (e.g., name, email, phone number)
• Information you submit through forms (e.g., service requests, messages)
• Communications with us (e.g., emails, texts, call details; call recordings if enabled and permitted)

B. Information Collected Automatically

• Device and browser information (e.g., IP address, browser type, operating system)
• Usage data (e.g., pages viewed, time spent, referring pages)
• Approximate location (inferred from IP address)
• Cookie and similar tracking information

3. How We Use Information

We use information to:

• Provide, operate, and improve our website and services
• Respond to inquiries and provide customer support
• Send service-related communications (e.g., scheduling, confirmations, updates)
• Measure marketing performance and understand website usage
• Help secure our website, prevent fraud, and enforce our terms
• Comply with legal obligations

4. Cookies and Tracking Technologies

We use cookies and similar technologies for:

• Website functionality
• Analytics
• Advertising measurement / internal tracking

We use “regular” analytics and advertising cookies to understand performance and attribute inquiries/conversions.

Your choices: You can control cookies through your browser settings. Disabling cookies may impact site functionality. Where required by law, we provide a cookie banner or consent mechanism.

5. Call Tracking & Communications

If you call a phone number displayed on our website or opt in to be contacted:

• We may collect call metadata (e.g., time, duration, caller number)
• Calls may be recorded and/or transcribed for quality assurance and training where permitted by law (and where required, we provide notice)
• We use this information for customer support, quality assurance, and marketing attribution/measurement

6. How We Share Information

We do not sell your personal information.

We may share information with:

• Service providers (e.g., website hosting, analytics, CRM, communications providers) that help us run our business
• Professional advisors (e.g., legal, accounting) as needed
• Authorities if required by law or to protect rights, safety, and prevent fraud
• Business transfers (e.g., merger, acquisition, or asset sale)

Service providers are permitted to use personal information only to provide services to us.

7. Data Retention

We retain personal information only as long as necessary for the purposes described in this policy, including to comply with legal obligations, resolve disputes, and enforce agreements.

8. Data Security

We use reasonable safeguards designed to protect your information. No online system is 100% secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on where you live, you may have rights to request access to, correction of, or deletion of your personal information, and to opt out of certain marketing communications.

To make a request, contact: osvaldo@base64marketing.com.

10. Children's Privacy

Our website and services are not directed to children under 13 (or the age required by your jurisdiction). We do not knowingly collect personal information from children.

11. International Visitors

If you access our website from outside the United States, your information may be processed in the United States where data protection laws may differ.

12. Updates to This Policy

We may update this Privacy Policy from time to time by posting a revised version on this page with a new Effective Date.

Contact Us

Questions about this Privacy Policy? Contact:

• Base64
• Email: osvaldo@base64marketing.com
• Phone: (312) 560-8859